SANY successfully held its first-ever European Dealers & Premium Customers Summit in Changsha, China, under the theme ‘Empowering Partnerships, Redefining Excellence.’

The landmark event brought together over 500 industry leaders from 31 European countries, creating a powerful platform to explore future growth opportunities, deepen cooperation, and showcase the latest in SANY’s innovation and manufacturing capabilities.

The summit resulted in confirmed orders and purchase intentions exceeding €65 million, spanning across all major product lines — a testament to the strength of SANY’s partnerships and global reach.

SANY Sets New Records as European Delegation Embraces Vision of Innovation and Partnership

The SANY European Dealer Summit 2025 marked a historic moment for SANY, hosting the largest and longest European delegation visit in the company’s history.

The summit featured a keynote address by Senior Vice President of SANY Group and President of International Operations, Xu Ming, titled “Why SANY is the mine of gold,” which emphasised the significance of this moment in SANY’s journey, “…understand, seize, and cherish this historic opportunity and take proactive steps with SANY to redefine excellence and build a brighter future together.” One of the most anticipated moments was the official rollout of the 2025 European-Tailored Dealer Empowerment Policy, designed to strengthen local partnerships and unlock new growth potential, which received an overwhelmingly positive response.

In parallel, SANY’s performance in H1 2025 reinforced the summit’s momentum, with European sales surging 50% year-on-year, setting consecutive monthly records and delivering the strongest first-half performance in the company’s history.

Building Confidence Through Insight

During the 7-day event delegates embarked on a multi-city journey across seven SANY industrial parks in Kunshan, Huzhou, Changsha, Ningxiang, and Zhuhai, witnessing first-hand the scale and sophistication of SANY’s smart manufacturing.

Highlights included:

– The World Economic Forum-certified Lighthouse Factory

– The world’s largest crane (“Global First Lift”)

– Industry-leading 5G remote-controlled excavators

– The world’s longest-range electric heavy truck, redefining the standards of green logistics

Visitors were deeply impressed by the advanced technologies and visionary scale of operations.

Tom Banbury of Southwest Handling, in the UK commented “This trip redefines ‘Made in China’. We’ve seen SANY’s exceptional capabilities — unmatched in quality, innovation, and reliability.“

Beyond the summit, European delegates were also treated to a curated lineup of cultural and networking experiences that reflected SANY’s deep appreciation for its partners and its dedication to building long-term relationships. 

From an evening cruise along the Huangpu River’s Golden Waterfront, in Shanghai to Hangzhou, where guests were given exclusive access to the renowned ‘Impression West Lake’ performance — the same world-class spectacle featured during the G20 Summit, handpicked by SANY to honour its European visitors. 

Seeing is Believing

The summit proved to be far more than a business event — it marked a shift in how “Made in China” is perceived. As global expectations evolve, SANY stands at the forefront, redefining the standard through innovation, scale, and uncompromising quality.

“As Mr. Xu Ming said, “Seeing is believing”, affirmed the head of French dealer B2M TP. “This visit revealed the true vision, strength, and immense potential of SANY. We proudly represent the SANY brand and are fully committed for the long term!“